eToro agrees to buy Argentine fintech LB Finanzas

eToro has agreed to buy LB Finanzas, an Argentine app for investing and payments, the company announced on 4 November. It plans to run its Latin American business from Argentina. eToro did not disclose the price, and the deal still has to meet the usual closing conditions.

LB Finanzas started in Rosario in 2018. Its users buy US stocks, ETFs, crypto and money market funds, and hold accounts in Argentine pesos and US dollars, in one app for individuals and businesses. eToro puts the user base at “hundreds of thousands” and says users and trading volume have grown, without giving figures. Argentina’s securities regulator CNV and its central bank BCRA supervise the company.

“We started LB Finanzas in Rosario with a simple idea: that any Argentine should be able to invest with the same tools people use internationally.”

— Camilo Cristia, co-founder and CEO of LB Finanzas, eToro

Quote source: eToro, 4 November 2026.

Fourth deal this year

eToro was founded in 2007 and says millions of people in 75 countries use its platform. Its group holds licences from regulators including the UK’s FCA, Cyprus’s CySEC, Australia’s ASIC and the Monetary Authority of Singapore. Once the LB Finanzas acquisition closes, the group will also answer to two Argentine supervisors, the CNV and the BCRA.

It listed on Nasdaq in 2025 and has been buying companies since. The first 2026 deal came in April, when it agreed to buy Zengo, a non-custodial wallet provider. Two more followed:

• in May, Bit2C, an Israeli crypto exchange;
• in August, an agreement to buy TradeZero, a US brokerage.

In July eToro also put $12.5 million into onchain derivatives. Co-founder and CEO Yoni Assia said joining forces with LB Finanzas “will allow us to move faster and go further across the region.”

What changes for clients

Cristia said that for LB Finanzas clients “nothing changes today,” and that more products will follow with the same team. eToro has not said whether its own app will launch in Argentina, or when LB Finanzas users might get features such as CopyTrader. eToro announced no changes for its customers in other countries.

Many Argentines save in dollars. In September we wrote that dollar stablecoins still took 94% of the country’s crypto volume after inflation fell. LB Finanzas already offers those savers dollar accounts next to their investments.

eToro reports its third-quarter results later today and holds a webcast at 8:30 a.m. New York time, where analysts can ask about the deal. Our eToro profile lists its licences and how it compares with Interactive Brokers, Saxo Bank and Swissquote.

Based on eToro’s press release of 4 November 2026, checked on 10 November. eToro has not published the price or exact user numbers for LB Finanzas. For information only, this is not investment advice.