Generation is built into an editor people already know how to use, so nothing new has to be learned — which explains the scale
Price checked 12.10.2026
About the company
Canva was founded in 2013 in Sydney by Melanie Perkins, Cliff Obrecht and Cameron Adams, and grew on one observation: most people do not need Photoshop, they need a template. Its generative tools are built into an editor tens of millions already know, so nothing has to be relearned — which explains its place on the revenue list. For teams the value is not generation but the brand kit: fonts and colours are set once and stop drifting. The free tier is real and watermark-free; paying adds background removal and the brand kit.
Sources: canva.com
What it does
- An enormous template library
- Background removal and image editing
- A brand kit across the team
- Free tier without a watermark
What it costs
| Plan | Price | What you get |
|---|---|---|
| Free | $0per month | templates and basic tools |
| Promost picked | $18per month | brand kit, background removal |
| Teams | $25per seat / month | shared templates and approvals |
- Several people in one file
- Template library
- Desktop app
- Phone app
- Has an API
- Single sign-on