Which AI to pick
for the job in front of you

Higgsfield

Camera moves picked from a list of shots

$9per month

You pick the camera move from a list of named shots — dolly, orbit, crash zoom — instead of describing it and hoping the model guesses

• A catalogue of camera moves instead of prose
• Generate from your own photograph
• Discount for paying annually

Kling AI

Motion that holds up across a long take

$10per month

Holds physical motion together on takes where rival models start breaking hands and faces, which is how a Chinese app reached the revenue list

• Native 4K, but only from the $37 plan
• Extend a clip out to two or three minutes
• Lip-sync to an uploaded voice track

Runway

A video model with a full editing suite around it

$15per month

The only generator with an editor beside the model: you extend, recolour and re-voice a shot without leaving the tab

• 4K and watermark-free from the $15 plan
• Generate from your own frame or an existing clip
• Editing tools: object removal, rotoscoping

Descript

Edit video by editing the transcript

$24per month

Delete a word in the transcript and it leaves the video: podcast editing becomes document editing

• Strip filler words in one click
• Voice clone to re-record a line
• Screen and call recording

InVideo

A finished clip from one written brief

$28per month

Assembles a complete clip with voice-over, captions and music from a single paragraph of brief, with no shot-by-shot work

• Script, voice-over and captions in one pass
• Edits by spoken command
• Stock footage library built in

HeyGen

A talking avatar instead of a shoot day

$29per month

Re-voices footage into another language and reshapes the mouth to the new speech, keeping the same person on screen

• Your own avatar from one phone recording
• Video translation with lip reshaping
• Over 170 voice-over languages

TopView

An ad clip built from a product listing

$29per month

Parses a product URL and drops the item into a ready ad storyboard with a presenting avatar — the job starts from a link, not a brief

• Clip from a product URL
• A presenting avatar on camera
• Variants per platform

Zeely

Creative, campaign and budget in one app

$29.95per month

Does not hand over a file: it launches the campaign in the ad account itself, and takes a share of ad spend on top of the subscription

• UGC-style clips from a product link
• Launches the campaign from the same app
• Variant testing