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HeyGen

A talking avatar instead of a shoot day

Video generation →
Details ↗

Re-voices footage into another language and reshapes the mouth to the new speech, keeping the same person on screen

Price checked 12.10.2026

About the company

HeyGen was founded in 2020 by Joshua Xu and Wayne Liang, both previously at Snap, and spent its first years as Movio making videos for sales teams. The turn came when a speaking avatar was added to those templates: a training video no longer needed a camera, lights, or a person on set. Its main bet now is translation — the service takes existing footage, voices it in another language and reshapes the mouth to the new track, which takes localising a course out of the production budget. In January 2026 the company closed the Team plan to new subscribers, which is worth knowing when picking a plan for a group.

Sources: heygen.com

What it does

  • Your own avatar from one phone recording
  • Video translation with lip reshaping
  • Over 170 voice-over languages
  • Templates for training and sales

What it costs

PlanPriceWhat you get
Free$0per month3 videos a month, watermark
Creatormost picked$29per monthno watermark, 1080p
Team$49per seat / monthshared avatar library
Scale$149per month4K, API, 175 languages
  • 4K export
  • 1080p export
  • No watermark on paid plans
  • Lip-sync to a voice track
  • Talking avatar
  • Clips over a minute
  • Watermark on the output
  • Has an API