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General assistants: what to use and what it costs

The four companies that build the models themselves rather than a product on top of someone else’s. Comparing them on price is pointless — the plans have converged. They differ in what they will do with your files, your code and your voice. Prices here are set per country, so the cards carry a note instead of one worldwide figure.

How this is ordered:
By cheapest paid plan where one figure is published
Prices checked:
3 / 3 · 12.10.2026

General assistants

  1. Claude

    The assistant picked for long reasoning rather than speed

    The only one of the three that puts its coding tool in the same subscription: Claude Code is included in every paid plan at no extra cost

    • Claude Code included in every paid plan
    • Works through long documents whole
    • Desktop and phone apps

    Reads files you upload · Writes and runs code · Remembers past conversations · Desktop app · Phone app

  2. ChatGPT

    The chat that started it for most people

    The only one people reach for without knowing any other model exists — the default, not a choice

    • Voice mode and spoken conversation
    • Reads files, spreadsheets and images
    • Generates images in the same window

    Voice mode · Reads files you upload · Writes and runs code · Remembers past conversations · Generates images

  3. Gemini

    The assistant already sitting where you work

    Arrives inside the mail, documents and spreadsheets you already use rather than as another website — and ships in one subscription with cloud storage

    • Built into Gmail, Docs and Sheets
    • The subscription bundles Google One storage
    • Voice mode and image work

    Voice mode · Reads files you upload · Writes and runs code · Remembers past conversations · Generates images