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Video generation: what to use and what it costs

Video models rarely fail on looks. They fail on the dull part: how many seconds one prompt buys, whether 4K costs extra, and whether a watermark survives the export. The filter asks about those first.

How this is ordered:
By cheapest paid plan, low to high
Prices checked:
8 / 8 · 12.10.2026

Video generation

  1. Higgsfield

    Camera moves picked from a list of shots

    You pick the camera move from a list of named shots — dolly, orbit, crash zoom — instead of describing it and hoping the model guesses

    • A catalogue of camera moves instead of prose
    • Generate from your own photograph
    • Discount for paying annually

    1080p export · Image-to-video from your own frame · No watermark on paid plans · Has an API · Has a free tier

  2. Kling AI

    Motion that holds up across a long take

    Holds physical motion together on takes where rival models start breaking hands and faces, which is how a Chinese app reached the revenue list

    • Native 4K, but only from the $37 plan
    • Extend a clip out to two or three minutes
    • Lip-sync to an uploaded voice track

    4K export · 1080p export · No watermark on paid plans · Image-to-video from your own frame · Lip-sync to a voice track

  3. Runway

    A video model with a full editing suite around it

    The only generator with an editor beside the model: you extend, recolour and re-voice a shot without leaving the tab

    • 4K and watermark-free from the $15 plan
    • Generate from your own frame or an existing clip
    • Editing tools: object removal, rotoscoping

    4K export · 1080p export · No watermark on paid plans · Image-to-video from your own frame · Lip-sync to a voice track

  4. Descript

    Edit video by editing the transcript

    Delete a word in the transcript and it leaves the video: podcast editing becomes document editing

    • Strip filler words in one click
    • Voice clone to re-record a line
    • Screen and call recording

    4K export · 1080p export · No watermark on paid plans · Clips over a minute · Single sign-on

  5. InVideo

    A finished clip from one written brief

    Assembles a complete clip with voice-over, captions and music from a single paragraph of brief, with no shot-by-shot work

    • Script, voice-over and captions in one pass
    • Edits by spoken command
    • Stock footage library built in

    1080p export · 4K export · No watermark on paid plans · Clips over a minute · Sound generated with the frame

  6. HeyGen

    A talking avatar instead of a shoot day

    Re-voices footage into another language and reshapes the mouth to the new speech, keeping the same person on screen

    • Your own avatar from one phone recording
    • Video translation with lip reshaping
    • Over 170 voice-over languages

    4K export · 1080p export · No watermark on paid plans · Lip-sync to a voice track · Talking avatar

  7. TopView

    An ad clip built from a product listing

    Parses a product URL and drops the item into a ready ad storyboard with a presenting avatar — the job starts from a link, not a brief

    • Clip from a product URL
    • A presenting avatar on camera
    • Variants per platform

    Variant testing · UGC-style clips · Creative from a product link · No free tier · Paid from $25/mo

  8. Zeely

    Creative, campaign and budget in one app

    Does not hand over a file: it launches the campaign in the ad account itself, and takes a share of ad spend on top of the subscription

    • UGC-style clips from a product link
    • Launches the campaign from the same app
    • Variant testing

    Pushes into an ad account · Variant testing · UGC-style clips · Creative from a product link · Takes a cut of ad spend